curtsy: 2021 year in review
MARKETING LEAD Karen Zhang | UIUX LEAD Shane Brown | EDITORIAL Ayanna Estelle | ENGINEER Liam Reardon
Program used: Figma, Illustrator
Curtsy is a clothing resale app.
Similar to Spotify’s annual “Wrapped” campaign, Curtsy’s Year in Review showed users how much of a monetary and environmental impact they’d made in the past year through buying and selling secondhand clothing.
We broke down users’ earnings and savings, shopping favorites, and how much the planet benefitted from their purchases.
This campaign had positive feedback and engagement, with over 100 story and in-feed tags on Instagram.
