With the rise of social media, clients are overwhelmed with information. They know they need skincare to address their concerns, but don’t know where to start. Clients need a trusted source to break it down to figure out which products are right for them.

This is where Sephora comes in, with a curated assortment of the latest and greatest in the facial skincare category, knowledgeable Beauty Advisors, and physical stores for exploration and discovery.

Our Spring Skincare campaign is extremely navigational for the client, using bold gradients and iconography to break down the best skincare solutions for the most common concerns.

Role: Visual concept development, on-set art direction, lead print and digital design

Programs used: Procreate, Figma, Photoshop, InDesign, Illustrator

concept & art direction

• Product showcased in a shelfie style using dynamic, heroic angles

• Model applications in a mirror/vanity showing visible concerns on skin

• Concern-based iconography for ideal client navigation